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PrimaDonna presents: the autumn trends of 2013

We can reveal your lingerie drawer must-haves for the second half of the year. PrimaDonna presents: the fashion trends of autumn 2013.

Lost in nostalgia

Timeless class and coquetry are the key words in the new autumn fashions. A combination the designers of the 1950s had down to a T. Corsetry is back, but with a difference: with feminine styles, colours and patterns. Like the gracious floral embroidery of Belleville in deep purple with warm orange touches. And soft natural tint Wedding, which gives Darling a nostalgic look. Lingerie that dreams are made of.



The style icon of the fifties? There’s no doubt about it: it’s the Chanel suit. Timeless, luxurious and with a generous helping of woman power. The naughty-but-nice Oh La La design is a trendy lingerie version of this iconic outfit. Satin soft fabrics, original prints with prêt-à-porter look and playful retro bows: C’est très Coco.


Sweet ’n sexy

Chic lingerie too pushes the envelope this autumn: styles and fabrics that reveal just enough to fire the imagination, coupled with cute playful details like flouncing and ruches. Sexy and sweet: already hooked by this seductive combination? Then you’ll love fetching series Love Me Tender with its flouncing and polka dot tulle!


Pin-up look

The ultra-feminine pin-up look remains popular this autumn, with lingerie you might find in Parisian boudoirs. We gave it the PrimaDonna makeover, including that perfect fit we’re known and loved for. Check out Darling, for example. The fine printed fabric on top of the sturdy cups creates an illusion of black lace against your skin: feminine, mysterious and oh so sensual.


Umpty shades of red

You’ve heard this one from us before, it bears repeating: coming winter wine tints will be absolutely essential. On the catwalks we saw shades of deep purple and aubergine through claret and fuchsia – and we wanted them all for PrimaDonna. In Love Me Tender’s deep red Mulberry and Oh La La’s wine-coloured Miss Cherry you are totally on trend.

Drop by your nearest specialty lingerie shop soon to choose one of the hot-pick lingerie sets in the new autumn collection.

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