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PrimaDonna’s #150yearstoyou event report


PrimaDonna couldn’t let its 150th anniversary go by unnoticed. What better reason to transform Belgium’s main centre for fine arts, Bozar, into a true PrimaDonna world.

We organised a spectacular fashion show in the majestic Horta hall of the Centre for Fine Arts in Brussels (Bozar). After a spectacular opening with some authentic vintage PrimaDonna pieces, the audience got to see a sneak peek of our Autumn/Winter 2015 and Swim 2016 collections.

The real stars of course, were our PrimaDonna girls, who were flaunting their curves down the runway. A true ode to all you curvy ladies! MAC Cosmetics and Aveda helped out in creating the ultimate catwalk proof look.

We didn’t want to deny you the pictures and video of this wonderful evening. Enjoy PrimaDonnas!

Interested in visiting ‘La mémoire de l’intime’ at Bozar, Brussels?

Our retrospective exhibition is open to the public until the 28th of June (free entrance). Don’t miss this opportunity to dive into a world of 150 years of craftsmanship, fashion and design. Stop by and let yourself be mesmerized by the beauty of your favourite PrimaDonna lingerie! 


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