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Terms of Use


This Website is administered by the private limited company Van de Velde, with registered office at Lageweg 4, 9260 Schellebelle, and company registration number 0448.746.744.

By using this Website, you (also: Visitor) are deemed to have read, accepted and be bound by these Terms of Use.

Van de Velde reserves the right to change, adapt, supplement or remove these Terms of Use wholly or partly at any time as it sees fit. You are advised to check these Terms of Use regularly for changes. By using this Website after any such change has been made to these Terms of Use, you are deemed to have accepted this change, regardless of whether you have read these Terms of Use.
If you do not accept these Terms of Use, you should leave this Website immediately.

Privacy protection

Van de Velde is concerned about protecting your privacy. All personal information Van de Velde collects during your visit to this Website will be handled in accordance with this privacy policy.

Party responsible for handling your personal details
Van de Velde NV
Lageweg 4
9260 Schellebelle
Company registration number: 0448.746.744

Personal details
Van de Velde provides you with the following information pursuant to Belgium’s Privacy Protection (Processing and Use of Personal Details) Act of 8 December 1992.
As part of its normal functioning, Van de Velde’s web server stores anonymous information about every Visitor to the Website. This information may include the name of the Visitor’s internet service provider, the search engine and keywords used to find the Website, the date and time the Visitor accessed the Website, the pages viewed by the Visitors at this Website, and the pages of other websites from which the Visitor accessed this Website. This information is used for internal purposes only, to measure and monitor the use and improve the quality and content of this Website.

A Visitor to this Website may also voluntarily provide personal details, such as name, address, sex, email address, place of residence and landline and mobile phone number. This is the case when the Visitor subscribes to one of the following services: electronic newsletter, MMS marketing (by mobile phone), press information. The personal details voluntarily provided in this way are saved by Van de Velde. Van de Velde shall handle this information with a view to providing the services and/or information requested by the Visitor. The Visitor is entitled to unsubscribe at any time.
The personal details of the Visitor that does not unsubscribe may be shared with companies associated by law with Van de Velde. The Visitor may request a list of these companies from This list is also available at the corporate website of Van de Velde, Pursuant to the above, except where the disclosure of personal details to companies needed to handle these personal details under the control and at the cost of Van de Velde is required to achieve the above goals, Van de Velde shall not share, sell, lease or exchange any personal details with any third party without your express consent (e.g. by you explicitly identifying an outlet as your preferred outlet) or unless otherwise required by law. Notwithstanding this, Van de Velde hereby states that, after transfer, the outlet you identify as your preferred outlet is responsible for handling these personal details, in accordance with its own privacy policy that Van de Velde cannot verify. Please contact the outlet in question with any questions you may have.

Any Visitor to this Website acknowledges and accepts that third parties may access information transmitted over a public network and that Van de Velde is in no way responsible or liable in the event of such unauthorised use.

Rights of the subscriber
You are entitled to review, limit and where appropriate request the rectification of your personal details. You are also entitled to refuse to allow your personal details to be used for direct marketing purposes. To exercise these rights, free of charge, simply email
The Visitor may unsubscribe at any time. This service is free of charge. You will not be asked for a reason.

This Website uses cookies. A cookie is a small amount of data sent by Van de Velde’s server to the Visitor’s computer browser, which stores this data on the Visitor’s computer. The use of cookies enables Van de Velde to provide faster and more efficient access to returning Visitors. Most browsers allow a Visitor to accept or reject cookies and to request notification whenever a cookie is used.
You do not need to accept cookies to access this Website, but by rejecting cookies you may experience impaired access to some offers, content and products in the Website and reduced ease of use.

Intellectual property right

Unless stated otherwise, Van de Velde grants a non-exclusive, non-transferable and limited right to access, use and reproduce this Website and its content for your personal, non-commercial use, subject to the provisions of these Terms of Use.
By using this Website, you acknowledge that it contains texts, layout, photos, illustrations, drawings, graphic elements and other elements (Content) protected by copyright, databank rights, trade marks, trade secrecy and/or other property rights.

All Content is protected by the applicable copyright laws governing the copyrights held by Van de Velde with respect to the selection, coordination, classification and improvement of such Content. Van de Velde’s commercial partners, suppliers, advertisers, sponsors, licensers, contractors and other third parties may also hold property rights on the Content they make available in this Website. The reproduction, adaptation, change, translation, circulation, transmission, publication, display, licensing, use for the production of derivative works or other use of all or part of the Content in any form and by any means is accordingly prohibited without prior written permission from Van de Velde.

The content of the database is also protected by the exclusive right of the producer of the database, pursuant to which said producer is entitled to prohibit the retrieval and/or reuse of all or part of the contents of the database.
You do not become the owner of Content displayed on your computer. The change or use of the Content for other purposes, particularly the use of the Content in printed form, in another website or network environment is strictly prohibited without prior permission. By using this Website, you agree not to use any engine, spider or other automated means or manual process to check or copy the pages of this Website or any Content of this Website without prior written permission from Van de Velde. You undertake to use no means, software or routine to obstruct or try to obstruct the proper functioning of this Website. You also undertake to take no action that could generate an unreasonably or disproportionately heavy burden on the infrastructure of this Website.

Brands, trade names and logos

All names, logos and other signs used in this Website, including the names ‘Marie Jo’, ‘Marie Jo L’Aventure’ and ‘PrimaDonna’, are legally protected brands and/or trade names of Van de Velde, associated companies or third parties. Any use of these or similar signs is prohibited without the prior written permission of Van de Velde or the right holder.

Rejection of liability

While Van de Velde takes great care in the production and maintenance of this Website, it is unable to provide any explicit or implicit assurances of any nature with respect to this Website and its Content. Specifically, Van de Velde is unable to guarantee that the information in this Website is correct, accurate and complete, suitable for a specific purpose or up to date. Van de Velde is permitted to change or remove the information on this Website at any time without prior notice.

Unless prohibited by law, Van de Velde rejects any explicit or implicit guarantee as to the tradability, satisfactory quality or suitability for a specific purpose, compatibility, protection, accuracy and non-violation of intellectual property rights. Neither Van de Velde nor any of its licensers, licensees, service providers or suppliers guarantee that this Website or any functionality in this Website shall function without interruption or defect, that defects will be improved or that this Website or the servers that provide access to this Website are free of viruses or other harmful elements. Furthermore, Van de Velde cannot be held liable for any damage that may occur or that is purportedly related in any way to accessing or using this Website, including any damage caused to the Visitor’s hardware or software, among other things by viruses that infect the Visitor’s hardware or software as a consequence of accessing or using this Website. The use of appropriate anti-virus software is the exclusive responsibility of the Visitor.

The Visitor expressly accepts (in the widest sense of the word in law) that Van de Velde cannot be held liable for any direct, indirect, incidental, exceptional or consequential damage. If the Visitor is dissatisfied with any part of the Website or is unable to accept any of the provisions of these Terms of Use, the Visitor’s only recourse is to stop using this Website.


This Website may link to other websites deemed potentially interesting to the Visitor but partly or wholly owned, controlled or managed by a third party. Such links are provided for the Visitor’s convenience and information only.

Van de Velde does not check the content of these external websites and Visitors that choose to click these links do so at their own risk. The provision by Van de Velde of a link to a third-party website does not entail Van de Velde’s approval, endorsement or funding thereof or its affiliation to such a third party. Any mention of the products or services of a third party is provided for the Visitor’s convenience and information only and does not entail Van de Velde’s endorsement or recommendation of such products or services. Neither can Van de Velde be held liable for future changes to the linked websites.
Linking to this Website is prohibited without prior written permission from Van de Velde.

Selection of outlets in the Store Locator

The Visitor may use the Store Locator module in the Points of Sale (Marie Jo) or Store Locator (PrimaDonna) section of the Website to locate outlets in their neighbourhood that sell Van de Velde products, by entering a postcode or place name. A selection is made on the basis of distribution density and geographical location using the following automated criteria:

  • If 10 or more matches are found, all matches are listed and the search area is not extended.
  • If fewer than 10 exact matches are found, the original search area of 9 km is extended 5 km in all directions until 5 or more matches are found (including exact matches). The maximum search area is 50 km.
  • Search area distances are as the crow flies and include all postcode zones partly or wholly within that area. All outlets in the Van de Velde database with one of these postcodes will be listed, even if they do not strictly fall within the search area.

Van de Velde endeavours to include in its Store Locator only those outlets that carry a certain number of its products. Van de Velde also endeavours to provide an indication of the degree to which its products are available at a given outlet. Objective and consistent criteria are used to determine this, based on the breadth and depth of products sold. The precise nature of these criteria is communicated to Van de Velde’s customers, who may request at any time more details about the figures used to reach these conclusions. Bearing in mind the confidentiality of these figures, no precise figures or numerical or detailed evaluations of a specific outlet are provided on the basis of these criteria.


The Visitor undertakes to compensate, indemnify and if Van de Velde so chooses defend Van de Velde, its directors, employees, shareholders, agents and representatives vis-à-vis all claims of third parties and/or costs (including but not limited to reasonable lawyer’s fees and charges) ensuing from the incorrect use of our Website, your infringement of these Terms of Use or any other user’s infringement of an intellectual property right or any other right of a person or entity.

Other provisions

Should any provision of these Terms of Use prove unlawful, invalid or for any other reason unenforceable, it shall be possible to remove this provision from these Terms of Use without affecting the validity or enforceability of the other provisions. These Terms of Use constitute the entire agreement between the Visitor and Van de Velde with respect to the content.

The Visitor may contact Van de Velde at or at the above postal address with any queries or concerns.
Applicable law and competent courts

Belgian law governs any dispute with respect to or ensuing from this Website or these Terms of Use, without consideration to the principle of conflicting law. Any dispute with respect to this Website or these Terms of Use is the exclusive competence of the competent courts of Dendermonde, Belgium.

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