You are here

Frequently asked questions

Consumers increasingly want to do their shopping online. We understand why: you can shop when it suits you, from the comfort of your own home. Lingerie is not immune from this trend.

That said, at PrimaDonna we have made a conscious decision not to sell our products online. That’s because online shopping is an impersonal activity, which means there’s no one on hand to give you personal advice. There’s no one to tell you about the pros and cons of the various styles. There’s no one to take your measurements again to make sure your bra size hasn’t changed. No one to make sure you find the perfect fit.

That’s why when you shop for lingerie online you are much more likely to end up with a bra that doesn't fit as well as you’d like. Bras are a bit like shoes. They can look like a million bucks, but if they don’t fit you won’t be happy with them.  

We don’t want to take that risk. Which is why we always recommend you go to a specialty lingerie boutique, where they will be able to help you find the perfect bra for you.

The most obvious answer would be: avoid balconnets and try a strapless bra or a halter. But the real solution lies elsewhere.

A lot of women blame the setting on the cup for straps that constantly slip off the shoulder. But what everyone forgets is that the connection of strap to back panel and the back panel itself are at least as important.

It’s essential to get the underbust size right. The bra should never be too roomy against the rib cage, because that will cause the back panel to ride up and the straps to hang looser than they should. The straps will also rest further along the shoulder, which will increase the probability of them slipping off.

A PrimaDonna balconnet is specially designed to minimise the likelihood of the straps slipping off your shoulders.

A bra with crossed straps is very practical for women with sloping shoulders. This season, for instance, you’ll find one in the Traviata series.

Some women change their bra every two days; others change once a week. But how often should you preferably wash a bra?

This really depends on the individual. Some women perspire more than others, and their clothes and so also their lingerie will need washing more often. Use your eyes and your nose to determine whether you need to change your bra.

We can give you a few washing tips.
Your bra will last longer if you wash it by hand. If you do prefer to machine wash, be sure to use a wash bag, never use wool detergents and never wash at higher than 30°C. You should never put your bra in the tumble dryer or dry it in direct sunlight or close to a strong heat source, like a radiator.

A gorgeous wedding dress obviously deserves gorgeous lingerie! The PrimaDonna collection includes lots of white and off-white lingerie to ensure you look radiant on your big day! The best option under a halter dress is a strapless bra, a halter bra or a corsage. It’s for you to choose what you feel most comfortable wearing.

This season, there are various PrimaDonna and PrimaDonna Twist bras and corsages that may do the job. And remember to choose the right briefs. One final thing: our shapewear range is ideal for radiant brides.

If you have a wedding coming up, it’s easy to search for 'bridal lingerie' in our product catalogue.

Find a store