We Are PrimaDonna

We love to put women in the spotlight who are honest about their bodies and who feel good about themselves. Be inspired by their stories.​

Love at first fit!

Fanny, Helene, Phyllis, Sarah, and Lize – five “ordinary” women – experienced the power of PrimaDonna lingerie for the first time. TV and radio presenter Siska Schoeters poses together with them for our photographer’s camera and asks them about their bodies and lingerie!

Love at first fit!

Fanny, Helene, Phyllis, Sarah, and Lize – five “ordinary” women – experienced the power of PrimaDonna lingerie for the first time. TV and radio presenter Siska Schoeters poses together with them for our photographer’s camera and asks them about their bodies and lingerie!

Maureen shines in PrimaDonna lingerie!

Shining in the trendy designs of PrimaDonna’s spring-summer lingerie, Maureen, Inge, and Maureen’s family appear before the camera, confidently showing the power of beautiful, well-fitting lingerie.

Maureen shines in PrimaDonna lingerie!

Shining in the trendy designs of PrimaDonna’s spring-summer lingerie, Maureen, Inge, and Maureen’s family appear before the camera, confidently showing the power of beautiful, well-fitting lingerie.

Confident women behind the brand

From the designers to the seamstresses in the studio and from the CEO to the many faithful retail partners: they all stand behind PrimaDonna as one woman. Proud of their brand, these ambassadors were captured on film by celebrated Belgian photographer Charlotte Abramow radiating confidence and beauty in their lingerie.

Confident women behind the brand

From the designers to the seamstresses in the studio and from the CEO to the many faithful retail partners: they all stand behind PrimaDonna as one woman. Proud of their brand, these ambassadors were captured on film by celebrated Belgian photographer Charlotte Abramow radiating confidence and beauty in their lingerie.

Radiant in PrimaDonna

Heart-felt and honest, Siska Schoeters, her friends, and Ella Leyers, sister Dorien, and niece Aude share a positive look on their breasts and the role that lingerie plays with regards to this. The result is authentic and relatable body & girl talk, with a healthy dose of humor. Totally PrimaDonna!

Radiant in PrimaDonna

Heart-felt and honest, Siska Schoeters, her friends, and Ella Leyers, sister Dorien, and niece Aude share a positive look on their breasts and the role that lingerie plays with regards to this. The result is authentic and relatable body & girl talk, with a healthy dose of humor. Totally PrimaDonna!

Proud of their femininity

Love yourself and be proud of your feminity: it gives you more confidence and radiates positive vibes. To give extra power to this message, PrimDonna brought Dutch influencers and friends Donna Ubags, Joann Van den Herik, Pleun Bierbooms, and Yoëlle Smith together for a photo shoot entirely dedicated to self-love and friendship.

Proud of their femininity

Love yourself and be proud of your feminity: it gives you more confidence and radiates positive vibes. To give extra power to this message, PrimDonna brought Dutch influencers and friends Donna Ubags, Joann Van den Herik, Pleun Bierbooms, and Yoëlle Smith together for a photo shoot entirely dedicated to self-love and friendship.

Colleagues on the catwalk

When our mother company Van de Velde celebrated its 100th anniversary, our passionate and proud employees honored 100 years of lingerie and craftsmanship by stealing the show on the catwalk in unique, vintage lingerie from our archives.

Colleagues on the catwalk

When our mother company Van de Velde celebrated its 100th anniversary, our passionate and proud employees honored 100 years of lingerie and craftsmanship by stealing the show on the catwalk in unique, vintage lingerie from our archives.