A team of lingerie stylists, beautifully captured by PrimaDonna

As part of our newest #weareprimadonna campaign, we invited a large group of lingerie stylists to take part in a lingerie photo shoot. These passionate women spend every day advising other women on the perfect bra size and style for them. Just as they make other women shine, day in and day out, PrimaDonna wants to help them glow with confidence with its new spring/summer collection.

Shop summery sets

Slide 1 of 4

The fitting room is where the magic happens

The fitting room is where the magic happens