Time for a color refresh!

Yes, you read it right. Your all-time favorite series PrimaDonna Madison and PrimaDonna Deauville are here again this fall in a beautiful, new on-trend color. The perfect fit and support for your full bosom remain unmatched, and a colorful refresh of your lingerie drawer always comes in handy!

Discover the new icon colors here

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PD - Icons recoloration AW22 - Madison

What makes our icons so iconic?

Their unmatched fit and support for your large bosom, combined with the latest fashion trends. Our lingerie offer the best of both worlds. So you can enjoy your new bra to the fullest.

PD - Icons recoloration AW22 - Deauville

Beautiful lingerie that fits perfectly boosts your self-confidence and makes you proud of your feminine curves.

Visit a lingerie stylist to find the right bra size.

Find a set you feel great in from the first second.
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