A team of lingerie stylists, beautifully captured by PrimaDonna

As part of our newest #weareprimadonna campaign, we invited a large group of lingerie stylists to take part in a lingerie photo shoot. These passionate women spend every day advising other women on the perfect bra size and style for them. Just as they make other women shine, day in and day out, PrimaDonna wants to help them glow with confidence with its new spring/summer collection. Together they stand united behind PrimaDonna, taking pride in themselves and the brand they represent every day. In doing so, they inspire other women to stop by a specialized lingerie boutique and experience the effect of stylish lingerie with an impeccable fit.

PD - WAPD RP's SS22 - The fitting room is where the magic happens

The fitting room is where the magic happens

We at PrimaDonna know precisely how important personal assistance is when you’re shopping. A pleasant fitting room experience is like going to the hairdresser: It’s about treating yourself to some much-deserved pampering that will make you radiate confidence and forever change the way you look at yourself in the mirror. PrimaDonna wants nothing more than to put a smile on your face by creating stunning lingerie that fits like a dream. Our lingerie stylists share this ambition. They shared their experiences with PrimaDonna as well as true-to-life stories from the changing room.

PD - WAPD RP's SS22 - Annelies

Annelies

“Many of the women who try on lingerie here for the first time see their bodies in a negative light. They have absolutely zero confidence. But as soon as they slip into the perfect set, they smile from ear to ear. We often get messages from them afterwards: “It was so wonderful. It felt like slipping into a warm bath on a dull, gray afternoon. We stepped out the door with a bag of great lingerie and a bushel of confidence. That is what good lingerie does for a woman.”

PD - WAPD RP's SS22 - Elianne

Elianne

“I think that many girls are apprehensive about taking their clothes off in a changing room and think: ‘Someone is scrutinizing my body and that makes me feel awful’. But when they finally see how well their soon-to-be new bra fits, they feel much happier and completely feminine. This is wonderful to see.”

“They leave with a bag full of lingerie and a bushel of new-found confidence.”

Annelies

PrimaDonna: excellent support and stylish designs

PD - WAPD RP's SS22 - Eva

Eva

“Today, I’m wearing Las Salinas from the brand-new spring series. The colors are gorgeous! The entire collection is so colorful and the fit is ideal – just as it always is with PrimaDonna. Even if you’ve passed the age of 20.”

PD - WAPD RP's SS22 - Astrid

Astrid

“What I like so much about PrimaDonna these days is that they keep inventing new styles, with stylish, seductive, feminine cuts. I’ve also noticed that women with larger cup sizes are now daring to go for sexy lingerie. If you opt for PrimaDonna you can be assured of success.”

“The whole idea behind a bra is to show off your figure. You shouldn't fit the bra; the bra should fit you.”

JANA

A message for all PrimaDonna women

We asked Jana and Anneke if there was anything they wanted to share with other PrimaDonna women.

JANA: “The whole idea behind a bra is to show off your figure. You shouldn't fit the bra; the bra should fit you.” “It doesn’t matter how awful you feel about yourself at times. Once you see yourself in a bra as gorgeous as this, the only thing you can do is smile. And that is genuinely thanks to PrimaDonna.”

ANNEKE: “My advice to young women with a larger cup size is to get yourself measured by a professional. We help you get through this and make sure you find a set that’s just right for you. Don’t settle for anything but the best. You deserve it.”

A message for all PrimaDonna women

We asked Jana and Anneke if there was anything they wanted to share with other PrimaDonna women.

JANA: “The whole idea behind a bra is to show off your figure. You shouldn't fit the bra; the bra should fit you.” “It doesn’t matter how awful you feel about yourself at times. Once you see yourself in a bra as gorgeous as this, the only thing you can do is smile. And that is genuinely thanks to PrimaDonna.”

ANNEKE: “My advice to young women with a larger cup size is to get yourself measured by a professional. We help you get through this and make sure you find a set that’s just right for you. Don’t settle for anything but the best. You deserve it.”

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