We Are PrimaDonna

We love to put women in the spotlight who are honest about their bodies and who feel good about themselves. Be inspired by their stories.​

Confident in PrimaDonna. Three women agree!

Three women share their stories on camera, how finding the right lingerie has completely changed the way they see themselves. Their stories are honest and sincere, and reveal how beautiful, perfect-fitting lingerie has given them a self-confidence boost and makes them feel proud of their curves.

Confident in PrimaDonna. Three women agree!

Three women share their stories on camera, how finding the right lingerie has completely changed the way they see themselves. Their stories are honest and sincere, and reveal how beautiful, perfect-fitting lingerie has given them a self-confidence boost and makes them feel proud of their curves.

#WEAREPRIMADONNA: Authentic & confident

#WeArePrimaDonna shines the spotlight on women who are authentic and confident about their femininity.

Radiating confidence, Myla & her friends reveal what lingerie with the perfect fit can do in the hope of inspiring other women to slip into something that makes them feel empowered.

#WEAREPRIMADONNA: Authentic & confident

#WeArePrimaDonna shines the spotlight on women who are authentic and confident about their femininity.

Radiating confidence, Myla & her friends reveal what lingerie with the perfect fit can do in the hope of inspiring other women to slip into something that makes them feel empowered.

Five women bare it all in PrimaDonna

Supremely comfortable, super-stylish, and empowering: That is what PrimaDonna, the leading lingerie brand for larger cup sizes, is all about. However, the true power of beautiful, comfortable lingerie can only be felt once you try on one of our lingerie sets. PrimaDonna and Paula Lambert, German TV host and our brand-new ambassador, invited four German women to a lingerie try-on and photo shoot.

Five women bare it all in PrimaDonna

Supremely comfortable, super-stylish, and empowering: That is what PrimaDonna, the leading lingerie brand for larger cup sizes, is all about. However, the true power of beautiful, comfortable lingerie can only be felt once you try on one of our lingerie sets. PrimaDonna and Paula Lambert, German TV host and our brand-new ambassador, invited four German women to a lingerie try-on and photo shoot.

A team of lingerie stylists, beautifully captured by PrimaDonna

Every day, lingerie stylists give their all to advise women on the perfect size, style and fit for their larger breasts. This time we're turning the tables and putting them in the spotlight! In lingerie sets from the new PrimaDonna spring/summer collection, they pose in front of the camera simply radiating confidence. They explain their passion for their profession and their love of both lingerie and their customers. Get inspired by their stories and embrace your feminine curves!

A team of lingerie stylists, beautifully captured by PrimaDonna

Every day, lingerie stylists give their all to advise women on the perfect size, style and fit for their larger breasts. This time we're turning the tables and putting them in the spotlight! In lingerie sets from the new PrimaDonna spring/summer collection, they pose in front of the camera simply radiating confidence. They explain their passion for their profession and their love of both lingerie and their customers. Get inspired by their stories and embrace your feminine curves!

Love at first fit!

Fanny, Helene, Phyllis, Sarah, and Lize – five “ordinary” women – experienced the power of PrimaDonna lingerie for the first time. TV and radio presenter Siska Schoeters poses together with them for our photographer’s camera and asks them about their bodies and lingerie!

Love at first fit!

Fanny, Helene, Phyllis, Sarah, and Lize – five “ordinary” women – experienced the power of PrimaDonna lingerie for the first time. TV and radio presenter Siska Schoeters poses together with them for our photographer’s camera and asks them about their bodies and lingerie!

Confident women behind the brand

From the designers to the seamstresses in the studio and from the CEO to the many faithful retail partners: they all stand behind PrimaDonna as one woman. Proud of their brand, these ambassadors were captured on film by celebrated Belgian photographer Charlotte Abramow radiating confidence and beauty in their lingerie.

Confident women behind the brand

From the designers to the seamstresses in the studio and from the CEO to the many faithful retail partners: they all stand behind PrimaDonna as one woman. Proud of their brand, these ambassadors were captured on film by celebrated Belgian photographer Charlotte Abramow radiating confidence and beauty in their lingerie.