New collection

With our lingerie, we want to make you shine with self-confidence. In the look you want and with the comfort you deserve. It inspired Miki, Lore, Sanne and Simone to take a seat in front of our camera. Models for one day. PrimaDonna fans for life.

Discover the new exclusive PrimaDonna series Montara and Glass Beach.

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“PrimaDonna makes me feel sexy and confident.” – Simone