Chic lingerie with tattoo-like embroidery and retro details

Discover your favorite style

Stories from the fitting room. Five women in front of the lens of PrimaDonna!

Discover our first nursing bra!

We love to put women in the spotlight who are honest about their bodies and who feel good about themselves. Be inspired by their stories.

Our iconic bras

Because your cup size should not keep you from wearing whatever lingerie style you want. 