“For me, the PrimaDonna effect is feeling confident in my own skin”
"When I discovered PrimaDonna, I became more confident and learned to love myself," she said. By participating in the photoshoot, she wanted to give something back and inspire other women. "I hope to show other women with fuller bosoms that comfortable and beautiful lingerie does exist. Lingerie in which you can be completely happy with yourself."
ULRIKE
PrimaDonna lover for life, model for a day
PrimaDonna fan since she tried on a PrimaDonna Kensington bra seven years ago. “It was love at first sight and I still wear that bra to this day. I wasn’t as confident then as I am now, but as soon as I put on that bra I felt like a real woman. A woman who’s proud of who she is and what she looks like.”
“How I feel about my breasts? It depends. Sometimes I love them and sometimes I think they’re too big. But the second I slip into a PrimaDonna set, I feel great.”
SHOP THE LOOK
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ABOUT SHINE IN PRIMADONNA
The moment you discover PrimaDonna lingerie is a milestone if you have larger breasts. Suddenly your lingerie fits perfectly, feels comfortable, and offers the support you need. You no longer have to choose between fashion and comfort: You can have it all in your own cup size. No one can explain this effect better than PrimaDonna fans like you. That’s why we decided to shine the spotlight on five authentic women for our SS23 campaign.
PrimaDonna lovers for life, models for a day.
SHINE IN PRIMADONNA