New lingerie for new beginnings

Discover your favorite style

Slide 1 of 4

Stories from the fitting room. Five women in front of the lens of PrimaDonna!

Warm fall colors? Bring it on!





Trendy fall lingerie for larger cupsizes


Discover our first nursing bra!


We love to put women in the spotlight who are honest about their bodies and who feel good about themselves. Be inspired by their stories.​

Our iconic bras

Slide 1 of 4

Fashion trends larger cup sizes can actually wear

Because your cup size should not keep you from wearing whatever lingerie style you want. 

Visit one of our partner boutiques close to you

Find a boutique