Primadonna, bodywear authority since 1865, and Ester Manas, award-winning pioneer of inclusivity within luxury designer fashion, join forces in a long-term creative partnership. Both brands share the same belief: women should never have to adapt themselves to fit fashion. Fashion should adapt to them.
About Ester Manas
Ester Manas brings a fearless creative vision celebrated on some of the world's most influential runways. Primadonna finds in Ester Manas a partner who shares her drive to push fashion forward while staying relentlessly focused on the woman wearing it.
About Primadonna
For more than 160 years, Primadonna is dedicated to truly understanding women. We challenge the idea that fashion, comfort and sensuality are competing priorities.
It all started in Cannes
Anaïde Rozam, upcoming French actress and screenwriter, arrived on the Cannes red carpet in a stunning custom made Primadonna × Ester Manas look. Ester Manas drew inspiration from Primadonna's rich archive and with her signature fluid draping created a silhouette that celebrates the feminine body. This red carpet moment was the first milestone of a long-term creative partnership.
