Unsurpassed support & comfort

The secret to the perfect fit of a PrimaDonna bra is hidden inside.

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100 years of passion for the perfect fit

For more than 100 years, the passion and craftsmanship of the PrimaDonna team has been passed on from generation to generation in our atelier in Belgium.

The result of their passionate search for the perfect fit is fashionable lingerie with its genius hidden inside, that will guarantee you an unsurpassed wearing comfort and a superior support for your larger cup size.

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Patented technical designs of the highest quality

A PrimaDonna bra contains at least 45 components and can be available in up to 69 different sizes. The perfect fit and support in every size is therefore a matter of millimeters, meticulously calculated by our team of designers, pattern makers and material engineers.

We keep on pushing our technical and our creative limits, so we can constantly improve our designs and our fit, many of which are patented.

"The difference between good and perfect is 1mm."

Karel Van de Velde, former Creative Director
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We understand women with a larger cup size

We have been studying women’s bodies and listening to their feedback about lingerie for more than 100 years in our atelier and in our fitting room.

Every new bra design is tested and worn by our test panel of women with different cupsizes and body types, many of them our colleagues, in their everyday activities.

Their feedback helps us to constantly improve our fit, so you can buy a bra that feels as if it was tailor-made, just for you.

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18 months to create the perfect bra, 10 seconds to feel the perfect fit

It takes us 18 months, from the first sketch of our designers, to the moment you can try on that bra in the fitting room and feel its perfect fit on your body. 18 months during which your bra is tested, studied and perfected. So we can guarantee you that amazing fitting room experience.

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Our dedication to women with a larger cup