Primadonna, bodywear authority since 1865, and Ester Manas, award-winning pioneer of inclusivity within luxury designer fashion, join forces in a long-term creative partnership. Both brands share the same belief: women should never have to adapt themselves to fit fashion. Fashion should adapt to them.
About Ester Manas
Ester Manas brings a fearless creative vision celebrated on some of the world's most influential runways. Primadonna finds in Ester Manas a partner who shares her drive to push fashion forward while staying relentlessly focused on the woman wearing it.
About Primadonna
For more than 160 years, Primadonna is dedicated to truly understanding women. We challenge the idea that fashion, comfort and sensuality are competing priorities.
Paris Fashion Week: See Now, Buy Now
The next chapter begins in Paris. In the Marais, three pieces debut on the Ester Manas show during Paris Fashion week: a bodysuit, leggings and a dress.
Each piece is a reimagining of Madison, Primadonna's most iconic piece. Ester Manas reaches into the archive and pulls Madison's signature lace and silhouette into her own design language: bold, unapologetic, ready to be worn however you want. Ready-to-wear meets intimates and the line between them disappears.
Immediately after the show, the See Now, Buy Now drop is available on a curated selection of fashion destinations, including primadonna.com
The Ester Manas × Primadonna House
During Paris Fashion Week, Primadonna and Ester Manas unveil their first physical anchor: the Ester Manas × Primadonna House. A modular platform built for bold looks, female empowerment and inspiring conversations. Part runway, part exhibition, part community space, the House captures two creative forces building something new together.
Come discover the creative process behind Ester Manas' SS27 runway pieces, Primadonna archives & current pieces.
When & Where:
Sept 30th - Oct 2nd
Chemin Vert, Le Marais, Paris.
It all started in Cannes
Anaïde Rozam, upcoming French actress and screenwriter, arrived on the Cannes red carpet in a stunning custom made Primadonna × Ester Manas look. Ester Manas drew inspiration from Primadonna's rich archive and with her signature fluid draping created a silhouette that celebrates the feminine body. This red carpet moment was the first milestone of a long-term creative partnership.
