A colour refresh of your all-time favourites!

Shop Lingerie

Discover your favourite style

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Fun, flirty, and brimming with feel-good vibes.

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Bras

Briefs

Sportswear

Swimwear

Trendy lingerie for larger cupsizes

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Discover now

#WeArePrimaDonna puts proud, authentic women with large cup sizes in the spotlight

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Discover #WeArePrimaDonna

Our iconic bras

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Fashion trends larger cup sizes can actually wear

Because your cup size should not keep you from wearing whatever lingerie style you want. 

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Discover more

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