Stores

SALE: Elegant sets at fantastic prices

Discover your favourite style

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Stories from the fitting room. Five women in front of the lens of PrimaDonna!

Warm autumn colours? Bring it on!

Bras

Briefs

Sportswear

Swimwear

Trendy autumn lingerie for larger cupsizes

New!

Discover our first nursing bra!

#WeArePrimaDonna

We love to put women in the spotlight who are honest about their bodies and who feel good about themselves. Be inspired by their stories.

Our iconic bras

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Fashion trends larger cup sizes can actually wear

Because your cup size should not keep you from wearing whatever lingerie style you want. 

Discover more Discover this trend

Discover more Discover this trend

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