Frequently asked questions

Here you will find the answers to all of your questions!

FAQ

5 Steps to the perfect fit

We were founded with the mission to find you lingerie that fits perfectly and feels comfortable, with no straps cutting into you, no gaping and no pinching. It should make you look and feel comfortable, confident and beautiful. We've done all we can so that it will fit you no matter your body type or style. Many women have trouble finding the perfect bra, and although we can give you some useful tips, you should still try on lingerie to be sure it fits correctly.

  1. Check the central part of the bra. Ideally, this should sit flat on your chest, directly on the skin, without digging in or feeling too loose.
  2. How does the wire sit? Follow the wire with your finger: it should be sitting closely, but comfortably around your bust to give you the best fit. If it is sitting directly on your breast tissue or stands away from your bust, the cup is too small and you should try one or two cup sizes up. Similarly, if the wire is loose, try moving down a cup size.
  3. Next, check the cups. If you notice the cups digging into the breast or any wrinkling around the cup, the size is likely to be incorrect. Your breasts should be fully encased creating a smooth, clean silhouette. Assessing the fit of the cups is best done with a non-padded bra.
  4. The band is the most important part in providing the necessary support. Fasten your bra on the middle hook. If the back rides up and isn't sitting horizontally, the band size is likely too loose and you should try going down a size bracket. Ideally, you should be able to comfortably fit two fingers under the fastening of the band at the back. If more than two fingers fit, the band is too loose. Similarly, if fitting two fingers is difficult, the band is too tight. Note that if you go down in the back, you will need to go up in the cup to compensate. For example if a 34C cup is loose, try a 32D cup.
  5. Finally, adjust the straps. These should sit firmly on the shoulder without digging in or leaving marks and indentations. Straps help to balance the weight of your breasts with the main support coming from the band.

What does size consistency mean at Primadonna? From 2026 onwards, Primadonna will move towards full size consistency. This means that, in most cases, you’ll be able to choose the same size across all categories – lingerie and swimwear. Less guesswork, more ease, and more confidence in finding your perfect fit.

When did this change start? Development began in 2024. In 2025, we added and tested additional ranges. Now we are fully prepared to offer all our Primadonna enthusiasts a consistent sizing experience.

What does this mean for me as a lingerie customer? Do you already wear Primadonna lingerie? Then you can now try our swimwear and Primadonna Twist collections in the same size with confidence. While different styles may still feel slightly different depending on cut and design, your Primadonna size now provides a consistent and reliable starting point across lingerie, swimwear, and Primadonna Twist.

What if I mainly wear Primadonna Swim or Primadonna Twist? If you purchased Primadonna Swim or Primadonna Twist before 2026, please check your size in the size chart below.

Why is size consistency so important? Confidence starts with a perfect fit. With size consistency, we can better understand your size and shape, regardless of whether you choose lingerie or swimwear.

Where can I turn for advice or additional information? Because every body and every style is unique, our fit experts are always happy to help fine‑tune your choice for the best possible fit. Take the fit quiz online or visit a boutique near you for a personal fitting.

What is your return policy for online orders?

Any item ordered from this website can be returned free of charge within 28 days of receipt. Items must be returned in their original condition, with all labels still attached, and in their original box. You must register your return online in order to receive a return label or QR code.

Are returns free of charge?

Yes, we offer a free return service for all online orders on this website.

What return methods do you offer?

We offer two return methods: via Royal Mail (= printer required to print a return label) and via DPD (= no printer required, with QR code). You must register your return online in order to receive a return label or QR code.

Can I exchange my order for a different size/colour/style?

No, we do not offer direct exchanges. Please return your current order and place a new one. Note that we can only accept returns of items purchased on this website. Items purchased in one of our boutiques or from one of our retail partners should be returned directly to them.

Can I return items from different online orders together?

No, we kindly ask you to register and return each order separately to ensure smooth processing.

I am unable to register my return online.

Please make sure you have entered the correct details: the email address that you used to place the order and the order number starting with ‘P’, which can be found in your order confirmation. Note that the third character is a zero (not a capital O). If you have an account on our website, you can also register a return via the order overview page in your account.

There was no return label in my parcel.

This is correct: all online orders are delivered paperless. You can download a return label after registering your return online. We also offer paperless returns through DPD. You can select your preferred return method when registering your return.

I forgot to register one of the items for return.

You can still register the forgotten item separately by following the usual steps. Items that have already been registered cannot be registered a second time. Please return the item together with other items from the same order, or in a separate parcel without other items (if your first return parcel has already been sent).

I registered too many items by mistake.

We are happy that you changed your mind and found an item that fits you well. You do not need to do anything; you will only receive a refund for the items that you actually return.

I registered my return but did not receive a return label or QR code.

After registering a return on our website, you will receive an email with either a link to download your return label, or a QR code, depending on the chosen return method. Be sure to check your spam folder. Can’t find anything? Please contact Customer Service.

I selected Royal Mail, but I do not have a printer.

We recommend contacting your local post office to see if they can print your downloaded return label.

Can I schedule a pickup for my return parcel?

Unfortunately, we do not offer home collections. Please take your parcel to a drop-off point instead. If this is not possible or you would prefer a home collection, you can arrange one at your own expense. It is important, however, that you use the original return label addressed to our partner. We are not liable for any problems during transport if the original return label has not been used.

My return label or QR code was not accepted at the drop-off point.

Please note that it usually takes between 15 and 30 minutes for a return label or QR code to activate. If you need further assistance, please contact Customer Service.

I mistakenly mixed up the return labels for two online orders.

Provided that you registered both returns and the items are still in their original condition with all labels attached, our partner should be able to link them to the correct order. However, please note that this may delay the processing of your returns.

How can I track my return parcel via Royal Mail?

You can track your return by entering the barcode shown on your proof of posting on the Royal Mail website: https://www.royalmail.com/track-your-item Note: the first character of the barcode is a capital letter “O” (not a zero).

How can I track my return parcel via DPD?

You can track your return by entering the barcode shown on your proof of posting on the DPD website, using delivery postcode XX40 3WW: https://track.dpd.co.uk/

I received a wrong or damaged item, what do I do now?

We are sorry to hear this! Please contact Customer Serviceto arrange the return.

I accidentally returned an item that I did not purchase from your website.

According to the terms and conditions stated on our returns page, we cannot refund this item or return it to you. We accept no liability for items purchased outside of our online store. The item will be donated to a good cause.

I returned an item without a barcode, sewn-in label and/or item box.

Our partner can only process items that are returned in their original condition, i.e. with a barcode, all labels present, and in the original box. Unfortunately, we are unable to refund or return this item. It will be donated to a good cause.

How long does it take to receive a refund for my returned items?

Our partner usually processes return shipments within 7 business days (weekends not included). Depending on the payment method, it may take a few more days before the refund appears in your account.

I have been waiting for my refund for more than 7 business days.

Processing times may be longer during sales periods. Have you been waiting longer than this? Please contact Customer Service) and provide the following details: your name, order number, and proof of posting from the drop-off point. We will then check the status of your return and take appropriate action.

I have only received a partial refund for the items I returned.

Please contact Customer Service and provide the following details: your name, order number, item details, and proof of posting from the drop-off point.

Please note that if you redeemed a discount code or voucher, the corresponding portion of the refund will be reactivated on that coupon or voucher.

We will process your order directly after placement, and hand it over to UPS afterwards. Delivery days are from Monday to Friday. You will receive a Shipping Confirmation email with the link to your UPS tracking information.

Shipping destination

UK mainland (delivery to Channel Islands, Northern Ireland & Isle of Man not available)

Normal shipping time is 5 working days. Please expect a longer shipping time frame during sales and holiday periods.

No extra cost will be charged upon delivery of your parcel.

Shipping costs

£3,50 shipping cost. Free for orders over £150

Contact Details

If you have any questions about your order, please contact our Customer Service department for assistance at contacten@primadonna.com

Adjust or cancel order

We make every effort to ship your order as quickly as possible. Therefore, the time frame in which an order can still be adjusted or cancelled is very short. Please contact our customer service to check whether your order can still be adjusted or cancelled. Please note that this may no longer be possible. In that case, you can return your order free of charge after receiving it.

We do our utmost to ship your order as quickly as possible. Therefore, it is not possible to change or cancel an order. If you have ordered the wrong item, we recommend that you place a new order and return your current order. Is your delivery address incorrect? It may still be possible to correct this, as long as your order has not been shipped. Please contact our customer service as soon as possible.

We believe Lingerie and Swimwear aftercare is of the utmost importance. Special care is needed when washing your fine lingerie and swimwear. If you follow the care instructions below, it will help keep your lingerie beautiful for longer. Always follow the care instructions given on the label of your lingerie.

Prep your pieces Fasten all hooks and place your lingerie or swimwear in a sealable laundry bag.

Washing machine tips

  • Fill the machine up to 1/3 full with similar delicate items.
  • Use a delicate wash program at 30°C (unless the label says otherwise).
  • Keep the speed low (max. 600rpm).
  • Use a small amount of mild liquid detergent. No bleach or fabric softener!

Drying

  • Air dry your items on a drying rack indoors or in the shade.
  • Keep them out of the sun.
  • Separate the cups of pre-shaped bras to avoid dents or creases.
  • Never wring out your items, place them on a heat source, or iron them.

Storing your lingerie and swimwear

  • Make sure your pieces are completely dry before storing.
  • Slide the cups of your bras and swimwear together and store them in a row to maintain their shape.
  • Avoid folding or creasing them.

Extra tips

  • Wash your lingerie after 2 or 3 wears.
  • Sauna, jacuzzi, high chlorine levels, and sunscreen can shorten the life of your swimwear.
  • Rinse your swimwear immediately in clear water after use.

Ideally, you should wash your lingerie after having worn it for one day. We strongly advise you to wash your lingerie by hand. Delicate laces and embroideries will last much longer if washed gently by hand. Fill a tub with warmish water (max 30°C) and detergent, and repeatedly immerse the lingerie. Make sure that the lingerie keeps moving. Don't wring it or rub it. Rinse with clear warmish water (max 30°C) until all the detergent is gone. Never put lingerie in the tumble dryer, but hang it out to dry. Lingerie can dry flat on a towel or be hung on a drying rack. Always hang the bra by the central front panel so it can dry evenly. Never put lingerie on a heat source. Only put lingerie away if it is completely dry. Lingerie should not be ironed.

Always follow the care instructions given on the label of your swimwear. Avoid wearing new swimwear in the sauna or Jacuzzi as this can cause serious degradation to the garment. We would suggest that an older garment is used as an alternative. Avoid contact with chlorine and sunscreen. Rinse swimwear immediately after every use in clean, cold water. Wash swimwear in cold water with detergent. Use a mild liquid detergent for delicate wash. Never let it soak overnight. Never wring swimwear. Never put swimwear in the tumble dryer, but hang it out to dry. Swimwear can dry flat on a towel or be hung on a drying rack. Only put swimwear away if it is completely dry.

Please note, we are unable to accept as faulty returned lingerie or swimwear where damage has been caused by not following the washing instructions on the label.

Promotions on our website are announced either in a newsletter or directly on the website. If you are told that you need to activate the code manually, enter it in your shopping basket. Once a promotion code has been successfully applied, you will see this reflected in the order summary. Note that promotion codes will only be accepted when your order meets the required promotion conditions.

This website accepts following payment methods

  • Credit and debit cards: Visa, MasterCard, Maestro and American Express
  • PayPal
  • Google Pay
  • Apple Pay

The availability of specific payment methods may depend upon the value of your order.

When you choose to pay by Credit or Debit Card, you agree that we will perform a credit check prior to authorising this payment method.

This Website partners with a first class Payment Service Provider, guaranteeing both secure online payment safety and protection against fraud attempts.

This website accepts following payment methods

  • Credit and debit cards: Visa, MasterCard, Maestro and American Express
  • PayPal
  • Google Pay
  • Apple Pay

The availability of specific payment methods may depend upon the value of your order.

When you choose to pay by Credit or Debit Card, you agree that we will perform a credit check prior to authorising this payment method.

This Website partners with a first class Payment Service Provider, guaranteeing both secure online payment safety and protection against fraud attempts.

This website accepts following payment methods

  • Credit and debit cards: Visa, MasterCard, Maestro and American Express
  • PayPal
  • Google Pay
  • Apple Pay

The availability of specific payment methods may depend upon the value of your order.

When you choose to pay by Credit or Debit Card, you agree that we will perform a credit check prior to authorising this payment method.

This Website partners with a first class Payment Service Provider, guaranteeing both secure online payment safety and protection against fraud attempts.

Yes. To ensure that your shopping experience is safe, easy and secure, this website uses the industry standard Secure Socket Layer (SSL) technology. This encrypts and protects sensitive information you send to us over the internet including your name, address and credit card details. Encryption ensures that no one can see the information that is sent between your device and our website. SSL technology not only encrypts information, but also assures your browser that your data is being sent to the correct and secure computer server and also checks the transmitted data to ensure that it has not been altered in any way. As soon as you enter an SSL-enabled area of the website, you will see a lock at the bottom of your browser. This means that the data entered here is protected. If you are participating in the Visa Secure or MasterCard Secure programmes, you will also need to enter your password to complete your transaction.

After you have successfully completed the checkout process, you will receive an order confirmation email. If you have not received any confirmation within 30 minutes after placing your order, please contact us at contacten@primadonna.com so that we can check if we have successfully received your order. However, this email is not a confirmation that we have successfully processed your payment. For credit and debit card payment methods, it may happen that we do not obtain payment authorisation from your bank. Usually, the denial of a payment authorisation occurs within 1 working day from the time you placed an order. If payment authorisation is denied, we will cancel your order and inform you via an automated mail.

There are several reasons why a payment was rejected. Check the information you entered carefully and try again. Remember that the billing address must match the address provided by your bank or credit card issuer, otherwise your transaction may be declined by our Payment Service Provider, even if your bank has authorised the payment. We will not accept payment from you until the items are dispatched, but the money will be reserved in your account at the time of ordering, even if the payment has not successfully reached us. If the payment has been declined, it will take approximately 4 working days for this authorisation code to expire and the funds to be released. If you have checked and re-entered your details, please contact either your card issuer or our customer service. Do not enter your details more than once as this may prevent your funds from being authorised for other transactions.

All the photos shown on our website are shot at high resolution under light conditions that reflect normal daylight. The colours are therefore displayed very realistically. However, differences between the colours of garments and what is displayed on your screen may be affected by your screen settings.

If you are having problems using our website please contact us via email at contacten@primadonna.com so that we are able to help you to place your order.

We will send you an automated email confirming receipt of your order. If you have not received this email within 30 minutes of placing your order, please contact our customer service team at contacten@primadonna.com, so we can check if your order was successful.

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You can enter the competition for a chance to win a lingerie voucher by purchasing a PrimaDonna bra or briefs.

  • Remove the tag from the garment
  • Open to view your unique code
  • Go to our hangtag page
  • Enter the unique code, the competition question, the tiebreaker and your details
  • Every month the lucky winners are notified by email

The code is printed inside the tag attached to the participating products.

You have to enter the unique code that comes with participating products. If your code comes from a participating product but is not accepted: check that you have entered the code correctly. The code comprises 10 digits and is case sensitive. Ensure that the code has not already been used. Each code can only be entered a single time. If it still does not work, you can contact us at contacten@primadonna.com for assistance.

Yes. You cannot participate in this online competition without an email address. We have to be able to send you an email if you win a prize, so you need to supply a valid email address. If we are unable to contact a winner or a winner does not claim their prize within 180 days, the entrant will not receive a prize.

You will not receive any marketing messages from us if you state when entering the competition that you do not wish to receive them. In that case, we will only use your email address to contact you about matters directly relating to the competition, such as notifying you that you have won a prize.

Yes. Every time you enter a unique code you have the chance to win a lingerie voucher. So the more codes you have, the more chances you have of winning.

Yes. Your details will be processed and stored in accordance with our privacy policy. They will only be used to contact you about matters directly relating to the competition and any other purposes you have agreed to.

Winners must claim their prize within 180 days or they will not receive the prize.

Winners will be notified that they have won a prize by email. If you have not won a prize you will not receive an email.

If you receive an email notifying you that you are a winner, you have to select the shop where you wish to collect your prize. Once you have done so, you will receive another email containing your voucher. The shop you select will also be notified. Your lingerie voucher is valid for 6 months in the shop you select. It cannot be redeemed elsewhere. Note that the lingerie voucher is not valid on our website.

The lingerie voucher can be used on our complete full price collection. If you do not find an answer to your particular question, you can contact us at marketing@vandevelde.eu.

Didn't find an answer?

We love to help you!

Our customer service is available on weekdays and will do its utmost to get back to you within 2 working days! In 2026, we will be closed on the following holidays: 1/1 - 6/4 - 1/5 - 14/5 - 25/5 - 21/7 - 11/11 - 25/12

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