The Primadonna Sale is on! 🏃‍♀️ Shop now

The Primadonna Sale is on! 🏃‍♀️ Shop now

Subscribe now!
We process your personal data in line with our privacy policy. We might tailor our communications and online advertising based on information you provide to us.

Shop the most beautiful Primadonna briefs now at great discounts!

Whether you love elegant Brazilian briefs, comfortable high-waist briefs, playful hotpants & shorts, or perhaps seductive thongs, you'll always find a style that suits you perfectly. Enjoy ultimate comfort with seamless briefs from the Smooth Collection, choose shapewear briefs for a flattering silhouette, or opt for the stylish and fully opaque collection if you appreciate subtle elegance.

Choose from a wide range of colours like yellow, green, orange, purple and red, or go for a neutral shade like beige, black or white for a timeless look. Available in sizes XS to XL, ensuring every woman finds her perfect fit.

Don’t wait too long – shop your favorite briefs now at a discount, online or in one of our boutiques.