Shine in PrimaDonna

5 women, 5 unique stories
Seeing you shine in our lingerie is why we do what we do. This inspired us to shine the spotlight (literally and figuratively) on five inspirational women. These loyal PrimaDonna fans got to be a model for a day. Their personal stories will inspire you as you discover our new summer collection.
Discover the collection
PD - Shine in PrimaDonna - High Summer SS23 Serine Sedaine WEBP | PrimaDonna

“It's important to find the right bra” - Serine

PrimaDonna helped Serine realize that confidence starts with the right lingerie. “I realized that when you wear something that fits you well and looks good, you automatically feel better. You feel feminine, sexy, and confident.”

PD - Shine in PrimaDonna - High Summer SS23 Vivian Nuzha WEBP | PrimaDonna

“I had no idea a bra could be so comfortable!” - Vivian

PrimaDonna helped Vivian discover that sensuality and comfort can go hand in hand. “All women with a larger cup size should try a PrimaDona bra to feel the difference.”

PD - Shine in PrimaDonna - High Summer SS23 Gabriella Sedaine | PrimaDonna

“A bra that fits perfectly feels like a warm embrace” - Gabriella

Gabriella used to struggle to find beautiful lingerie that fit her well. “Thanks to PrimaDonna, my bra size is no longer a problem. I know exactly where to go!”

Let these stories inspire you


“I’m proud of who I am and how I look”



“PrimaDonna makes me feel incredibly feminine”