Primadonna, the intimates authority since 1865, and Ester Manas, the award-winning fashion label redefining bold femininity for every body, join forces in a long-term creative partnership. Together, they prove what happens when deep understanding meets uncompromising design.

About Ester Manas
Ester Manas brings a fearless creative vision celebrated on some of the world's most influential runways. Primadonna finds in Ester Manas a partner who shares her drive to push fashion forward while staying relentlessly focused on the woman wearing it.


About Primadonna
For more than 160 years, Primadonna is dedicated to truly understanding women. We challenge the idea that fashion, comfort and sensuality are competing priorities.
It all started in Cannes
Anaïde Rozam, upcoming French actress and screenwriter, arrived on the Cannes red carpet in a stunning custom made Primadonna × Ester Manas look. Ester Manas drew inspiration from Primadonna's rich archive and with her signature fluid draping created a silhouette that celebrates the feminine body. This red carpet moment was the first milestone of a long-term creative partnership.

