Here's how to register!

To take part, please send us an e-mail with the following information. Send your e-mail to shine@primadonna.com. We will only consider applications containing all the requested information.

  • Your contactdetails: (first) name, place of residence & telephone number (optional: a link to your IG profile)

  • Your mother tongue + are you fluent in English

  • Your lingerie size: circumference and cup size

  • Your favourite PrimaDonna bra

  • Add a short video (1 min max) to your email introducing yourself. to find out how to record your video and copy/paste it into your e-mail.

    • Who are you?

    • Why are you a true PrimaDonna fan?

    • How and when did you discover PrimaDonna?

    • Why do you want to take part in this shoot?

Send your data and video to shine@primadonna.com

Your details and video will only be used in the context of the Shine in PrimaDonna campaign, in accordance with our privacy policy. Only employees from the PrimaDonna marketing department will have access to the submitted information. Applications that are not selected will be deleted no later than one year after submission

Any questions? Chances are you'll find the answer here!

Shine in PrimaDonna is a campaign in which we put fans like you in the spotlight. We make our lingerie for you and it gives us endless pleasure to see you shine in your PrimaDonna set. That's why we put you in front of the camera for once: YOU shine in PrimaDonna. The previous Shine in PrimaDonna campaigns can be viewed here.

In order to assess whether you are a true PrimaDonna fan and meet all the criteria to shine in our campaigns, please send us the following details by e-mail:

  • Last name & first name
  • Town/city
  • Telephone number
  • Your native language, and please specify whether you also speak fluent English
  • Your bra size (circumference + cup size)
  • Your favourite PrimaDonna bra
  • Optional: a link to your IG profile
  • Add a short video (1 min. max) to your email introducing yourself:
    • Who are you?
    • Why are you a true PrimaDonna fan?
    • How and when did you discover PrimaDonna?
    • Why do you want to take part in this shoot? The most compelling stories will qualify to take part in one of our next Shine in PrimaDonna campaigns. Click here to find out how to record your video and copy/paste it into your e-mail.

It is very easy to record a video of yourself and send it to us. Just complete the following steps to create one in no time at all.

  • Go to the video platform www.streamable.com (*)
  • Do not proceed as a ‘guest’, but sign up for free so that we can keep your video for long enough.
  • Select your prerecorded video OR record your video using the Streamable app itself.
  • Click on ‘use video’. Your video is now uploaded to the platform.
  • Add your name to the video (‘add a title’)
  • Copy the link to your video (‘copy link’)
  • Finally, copy/paste the link to your video in your e-mail

By submitting your video to Streamable, you agree to Streamable’s privacy policy. Streamable has taken the required organizational and technical measures to protect your details from loss or disclosure.

In the coming weeks we will take the time to view your beautiful photos and videos and make a selection. At the latest within one month you can expect an answer from us via e-mail. If you are at the first selection, we invite you for an online interview. After we get to know everyone better, we make our final selection. Within two weeks you will hear if you will soon shine in front of our camera.

Every PrimaDonna fan has the chance of becoming one of the faces of Shine in PrimaDonna! The chance of being selected depends, among other things, on the number of applications we receive. We also aim to include as much diversity as possible and are guided in our choice by your story!

The photo shoot takes one day. We will let you know well in advance where and when it will take place. That day we welcome you in our photo studio, together with a professional team of hair and make-up artists, stylists, a photographer and a videographer. That may sound a bit overwhelming, but rest assured: the atmosphere during a PrimaDonna shoot is always very friendly and relaxed. Above all, we want to give you a good feeling, a great experience ... and seeing you shine in your PrimaDonna set :)

Your photos are part of the Shine in PrimaDonna campaign. They will therefore appear on our website, social media, in print media and through other channels. Complete this info.

Would you like to participate in Shine in PrimaDonna and do you have a question that was not answered above? Send an email to shine@vandevelde.eu. We try to answer your question as soon as possible (but keep in mind that we may receive a lot of emails).

If you have a press question about Shine in PrimaDonna, you can address it to press@vandevelde.eu.